For many, a passion remains just that – a passion. Not so for Ms Helene Raudaschl, Managing Director of gourmet purveyor Indoguna, who has successfully turned her passion for food into a thriving business with affiliated companies in Dubai, Hong Kong, Thailand and Vietnam.
Helene has had a passion for this since she was a young child. Her mother manages a food company which imports specialty food such as raspberries, foie gras, truffles, caviar and smoked salmon. Her palate was constantly trained by her mother, from young, to learn about these exotic food products. Having been exposed to a strong food culture since young, Helene knew right from the beginning that food was and would always be her passion.
Her family has been in the food business for over 30 years and she learnt a lot about good food at home as she had the opportunity to taste the premium produce imported from Australia, France and the US for the Hong Kong market. Helene’s family and the founder of Indoguna had been doing business together for a long time; her family was supplying products from Hong Kong to Jakarta. When she decided to move to Singapore, joining Indoguna Singapore was the perfect choice. In 1997, Indoguna was still a small company with expansion plans in discussion. Helene soon became the Managing Director and co-owner in 2002, focusing her efforts in expanding the business to a level and standard second to none.
Helene grew up with hands-on experience and firsthand knowledge, and a deep desire to extend and offer good and quality products to institutions that value fine food and quality produce. Her philosophy of ONLY THE BEST IS GOOD ENOUGH is applied throughout the business. It is only with this immeasurable passion, that Indoguna can continuously deliver the best the world has to offer, and stay at the forefront of innovation.
Indoguna Singapore Pte Ltd was established in 1993 as a meat company importing the highest-quality chilled meat from all over the world, with affiliated companies in Dubai, Hong Kong, Thailand and Vietnam. Since then, it has expanded its product offering to include other premium food products like seafood, fine food and an assortment of artisanal cheeses, chocolates and caviar. Indoguna operates a fully-operational butchery/protein platform to provide customers with a range of value-added services like meat, poultry and seafood/fish portioning and processing. In addition, the company also processes cooked, air dried, and smoked European style small goods. Over the years, Indoguna has selectively introduced premium brands like Ocean Gems seafood, Carne Meats (specialty small-goods), Masterpiece (dim sum and convenience food) and an online retail arm, Greengrocer.com.sg to the retail and consumer communities.
Helene’s love and passion for the food business can also be seen through the awards that she has won, including the reputable EY Entrepreneur of the Year – Food and Beverage Distribution (2016), Successful Entrepreneur Award (2011), the prestigious Enterprise 50 Awards (2012-2016), the Hall of Fame for Gourmet Distributor of the Year – World Gourmet Summit (2017) and Wine Distributor of the Year – World Gourmet Series Awards of Excellence (2012). In the Awards of Excellence, Indoguna was awarded Gourmet Distributor in 2016, 2013 and 2011), and was the Influential Brands Top Brand 2015 Winner for Premium Food Provider, as well as a winner of the Promising SME 500 Award in 2012. Helene is also a selected member of the EY Entrepreneurial Winning Women™ Class of 2017 in Asia-Pacific.
In line with Helene’s belief, “Trust your instincts, and follow it through with your utmost passion. Success and rewards will come naturally”, Indoguna has grown through the years, and expanded beyond Singapore. Indoguna has developed a state-of-the-art Halal food manufacturing hub located in Jebel Ali. Helene is a majority shareholder of the Indoguna Productions FZCO which produces a range of quality food products, catering to clients in the Middle East and the rest of the world.
Helene foresees strong growth in the food and beverage industry in the years ahead. Improvements are continually being made to Indoguna’s logistics and hardware to strengthen the company’s offering in the coming years and to ensure Indoguna continues to stay at the forefront of the food and beverage supply industry for many years to come.
Helene is a proud patron and supporter of Cirrus Cullinnaire.